The talk your team leaves able to defend the budget.
Talks and workshops that take the business side of marketing and make it plain. Your team walks back to their desks ready to hold their own when the conversation turns to money.
Book a talk →Why bring this in
A marketing team that speaks finance is a team that keeps its budget.
The room goes quiet when the talk turns to margin, payback, and cash. Not because the team isn't smart, but because no one ever taught them the language. One session changes that. The same plain-language approach as the books, live and built around your company's numbers.
Formats
Pick the depth that fits.
Keynote
A single, sharp idea for a conference or company kickoff: why marketers get cut, and what fluency in the numbers changes.
Workshop
Hands-on with your team. Read a P&L, translate marketing results into finance language, and build a budget request that survives the cut.
Team program
A run of sessions across the Decoded topics. Finance first, then law, sales, and managing, paced to your team.
Signature talks
What audiences book most.
- Why Your Campaign Deck Keeps Getting Cut. The three reasons marketing loses the budget meeting, and how to flip each one.
- Speak CFO. The six numbers a finance leader actually watches, in plain language, with your company's statements on the screen.
- Marketing Is an Investment, Not an Expense. How to frame spend as return and make the case in the room where it's decided.
- The Decoded Workshop. A working session where the team leaves with a one-page translation of marketing into finance.
Talks can be tailored to your industry and your numbers. Tell us the audience and we'll shape the session.
Tell us about your event.
A few details and we'll come back with availability, format, and fit.
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