The business side of marketing, in plain language.
Most marketers are sharp at the work and quiet in the budget meeting. It isn't a brains problem. Nobody ever translated the business side into language that makes sense. byPlaintext fixes that, one book at a time.
What we publish
A publishing house with one job: hand marketers the parts of business they were never taught.
Finance. Law. Sales. Managing a department. The things that decide whether your campaign deck survives the budget meeting, and the things no marketing class ever covered. Every byPlaintext book takes one intimidating topic, strips the jargon, and gives it back to you in plain text you can use on Monday.
Written for the director-level marketer. Not the beginner who needs the basics. Not the CMO who already lives in the boardroom. The one in between, who feels the ceiling and wants the words to break through it.
Out now
Two books on the desk. Two more on the press.
Same reader, same plain-language method. Each one takes a corner of the business marketing has to deal with and turns it into plain text.
Decoded
Finance: Decoded
A Marketer's Guide to Reading the Numbers
Read the P&L. Speak the CFO's language. Walk out of the budget meeting with your budget intact.
From $9.99 · paperback, ebook, or both
Decoded
Legal: Decoded
A Marketer's Guide to Staying Out of Trouble
Contracts, IP, privacy, and advertising rules. Know when to call legal, what they're protecting, and how to ship without the risk.
From $9.99 · paperback, ebook, or both
Get both. The Founding Pair.
Finance and Law, the two halves of the conversation marketers get cut out of. Read them in two weekends, keep them both on the desk. Both ebooks, both paperbacks, or everything.
Order the pair →both ebooks · or both in print from $49.98
In cryptography, plaintext is the readable message.
That is the promise in the name. Whatever we touch comes out in plain text.
EBITDA · contribution margin · indemnification · working capital · CAC payback · fair use
The business side as a marketer first sees it. Scrambled. Unreadable.
For every dollar in, how many came back? Here is exactly where the money goes, and the line that keeps you out of court.
What the marketer is left holding. Readable. Usable. Theirs.
The Decoded series
One intimidating topic at a time.
Same reader. Same plain-language approach. Same format: short enough to read in a weekend, useful enough to keep on the desk.
Stop getting talked over. Start getting the budget.
When a marketer can read the numbers and the fine print, the whole conversation changes. The Decoded series is where it starts.