We take the business side of marketing and hand it back in plain language.
Most marketers are sharp at the work and quiet in the budget meeting. It isn't a brains problem. Nobody ever translated the business side into language that makes sense. byPlaintext fixes that, through books, talks, and advisory.
What we believe
When a marketer can read the numbers, they stop getting talked over and start getting the budget.
That is the whole point. The craft was never the problem. The gap is the part of business that reads like a locked file: finance, law, sales, the way a department actually runs. byPlaintext takes one of those topics at a time, strips the jargon, and turns it into plain text a marketer can use on Monday.
No jargon for its own sake. No pretending it's harder than it is. If a sharp twelve-year-old couldn't follow it, we rewrite it.
What we do
Three ways in.
The Decoded series
One intimidating topic per book, in plain language. Finance and Law are out now. Sales and Managing are on the way.
See the series →Talks & workshops
Sessions that send a marketing team back to their desks able to hold their own when the talk turns to money.
Book a talk →Fractional & consulting
Hands-on help for marketing leaders who want their team fluent in the business, not just the craft.
How it works →Advisory
A fractional CMO who speaks both languages.
For founders and leaders who need senior marketing thinking without a full-time hire, and for marketing teams that want to stop getting cut in the budget meeting.
The work is plain by design. Clear priorities, numbers the finance team already trusts, and a team that can defend its own budget when you're not in the room.
Where it helps
- Build the marketing plan and the budget that survives the cut
- Translate marketing results into finance language
- Set the team's structure, priorities, and operating rhythm
- Coach directors to hold their own with the CFO and sales
- Stand up the reporting that proves marketing's return
The person doing the translating.
[ Drop your bio here. A few plain sentences: your background, the years in marketing leadership, and why you started byPlaintext. Keep it in the brand voice, short and concrete, no hype. A headshot can sit beside this block, or leave it text-only to keep the brand clean. ]
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Get in touch
Tell us what you're trying to fix.
Advisory, a workshop, or a bulk order for the team. Send the details and we'll come back with a plain answer.
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